We are bringing an innovative understanding of emotions to the places where it matters most—where lives are shaped, decisions are made, relationships are formed, and meaning is discovered.
Our approach to personality reflects the latest research in psychology and neuroscience: personality is not fixed. It is contextual. Who we are shifts depending on where we are and what we are facing. We show up differently at work than we do at home, in romance, or with friends—and those differences matter.
We have identified 16 major Life Contexts and the distinct personality patterns people express within each one.
Our practical innovation lies in helping people grow within a context—such as work or relationships—while also learning to transfer strengths across contexts. You might be confident and expressive at work, for example, and want to bring that same energy into your social life.
We call this approach Life Design—the intentional shaping of who we are becoming across every domain of life.
Workplaces
At a moment of seismic change driven by AI, we are building tools that reveal and unlock high-impact talent, strengthen alignment, accelerate collaboration, and help organizations navigate profound disruption with clarity and confidence.
Romance & Friendships
In an increasingly digital world, how do we sustain real human connection? We are developing tools that help people understand the emotional structures that shape trust, intimacy, and belonging—so they can build deeper romantic relationships and enduring friendships.
Wellness & Human Flourishing
As AI transforms mental health and well-being, we are creating tools that help people understand how emotions drive the core contexts of their lives—from self-care and creativity to food, money, and meaning.We are bringing an innovative understanding of emotions to the places where it matters most - how to improve our lives, where decisions are shaped, relationships are formed, and meaning is made.